Wednesday, February 18, 2009

How To Secure High SE Ranking

You probably have noticed lately that SERP's have been acting strange and sites that used to rank high for certain keywords are nowhere to be found and have been replaced with authority sites.

It's what's called Google shuffle, meaning Google is updating its algorithms. As a result, many pages will be moved down in the search results and some will completely disappear. Unless you have a well-established site, you need to protect your ranking (and your income respectively) by securing your positions on the first page of Google.

First of all, if your site or blog is brand new when such algorithm shift occurs and you have noticed a sudden dip in organic traffic, check to see if your blog is still indexed. Supplemental index gets dumped during such algorithm changes. If you fall off the search engine, re-submit your site to all major search engines.

Another important tip is to always submit articles to major article directories. Five to ten directories is more than plenty. I've seen people sell software that supposedly submits to hundreds of directories. I think it's overkill, cause most people have their browser set to display only ten search results on the first page, so that's where you need to be. Here is are some suggestions:

EzineArticles.com
GoArticles.com
ArticleDashboard.com
SearchWarp.com
ArticlesBase.com
iSnare.com
SelfGrowth.com
Buzzle.com
ArticleCity.com
IdeaMarketers.com
ArticleAlley.com
Web-Source.net
SelfSEO.com
Amazines.com
ArticleTrader.com
SearchGuild.com
WebWorldIndex.com
ArticleSphere.com
BusinessKnowHow.com
PromotionWorld.com
ArticlesFactory.com
ExcellentGuide.com/article
ContentDesk.com
ArticleCube.com
AfroArticles.com
ArticleBiz.com

Lastly, when you submit articles, it's best that you spin them in some article rewriter. Most article rewrites will allow you to use the software for free for fifteen days and then if you like it, you buy the full version. There are hundreds of them, so if you do a google search for article rewriter software you can shop around and try different types.

Always make different titles for your articles even if you are submitting the same article without spinning it. That will give you more flexibility and diversify your keywords in the article titles.

Always use your keywords in the article titles. It makes it easier for search engines and people as well.

Important thing to mention – and it is a common mistake amongst authors and bloggers; at the end of your article you always want to say something to this affect, if you want to learn more, or if you want to learn how........ blah, blah, blah, visit this site (link). I have seen many inexperienced authors write copious amount of material and provide all the info that's sought inside the article. Then they give you a resource box which says, the author is so and so and here is her web site. This defeats the purpose of submitting your article. You have already given your readers information within the article. Why would they want to visit your blog?

What you want is a hook. You want to get them interested enough to want to learn more.
I keep my articles no longer than 350 words. The shorter, the better.

Let's say you are selling dog food. Here is a random example of a good article that brings you traffic that will buy dog food from your blog (not a good article in a sense of literally quality, but your goal here is to sell, not to entertain):

“My dog used to always be sick. I constantly took her to the vet. The vet suggested giving my dog more vitamins, but I did not see much improvement. My dog was ten years old, and at this age dogs start having tumors and other illnesses. I noticed that sometimes she was not as playful as she used to be and it broke my heart.”

“I thought nothing would cure her until one day a friend of mine came from out of town and she shared a secret that made a tremendous difference.”

“I soon noticed to my surprise that my dog started acting like when she was young. I simply could not believe the changes she had made in just a little over one month. Visit my blog (link) to learn the secrets that cured my dog.”

Then on your blog pages you tell your visitors what food and by what manufacturer and at the end of the article you provide a link to place an order. That's it! You're alll set!